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3 March, 13:00

Nigel came to the u. s. on a swimming scholarship. after a few months of frustration with trying to find swim goggles like he used in his native country, he started a website that offered specialty goggles for swimming, skiing, and snowboarding. before launching the website and filling orders, nigel spent a few months going to swim meets and gathering preferences about goggles from other swimmers. nigels actions:

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  1. 3 March, 14:08
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    Nigels actions demonstrated his need to better understand the market.

    Whenever an entrepreneur about to enter an unfamiliar market, they often surrounded themselves with a lot of experts that have deeper information regarding the market/products, which is why Nigel set up meetings in those conferences.
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