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30 October, 05:13

Communication as "who, says what, in which context/channel, to whom, with what effect" was coined by

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  1. 30 October, 06:45
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    Harold Lasswell was the one who defined communication as "who, says what, in which context/channel, to whom, with what effect." Lasswell, who was often described as "one man university", was an American communication theorist and one of the most respected researchers in the social sciences.
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