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2 December, 04:39

are special versions of a given issue of a magazine, in which editorial content and ads vary according to some specific demographic or regional grouping.

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  1. 2 December, 07:40
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    Split runs.

    Explanation:

    Split runs are special versions of a given issue of a magazine, in which editorial content and ads vary according to some specific demographic or regional grouping. A split run is a change in an advertisement, meaning a change in the wording of an ad through the run, according to some regional grouping. This is usually used to test the effectiveness of the different versions.
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