According to Lucien Matrat, creator of an international code of ethics for public relations, the first step in establishing public relations policies is harmonizing the interests of an enterprise with the interests of those on whom its growth depends. What does he say is the next step?

Putting these public relations policies into practice

Explanation:

The first standardized International code of ethics for public relations was authoured by Lucien Matrat's with a strong belief in fundamental human rights, dignity, and worth of the human person. This further emphasise the importance of human behaviour such as establishing conditions for dialogue, to take account of the various interests of the parties involved", and more importantly to communicate and avoid misunderstanding.