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13 October, 20:36

Why are the BRIC countries (BRIC stands for Brazil, Russia, India and China) viewed as potential candidates for global expansion for Whole Foods?

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  1. 13 October, 22:45
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    The BRIC countries are important markets that represent relevant opportunities for investment.

    Explanation:

    In international economics, the acronym BRIC is used to refer jointly to Brazil, Russia, India, and China. In general terms, BRIC is the acronym for an economic-commercial association of the five most important emerging national economies in the world. The BRICs are considered the paradigm of South-South cooperation, although recently this interpretation was called into question given the contradictions between the interests of China and the other members.

    All these nations have in common a large population (China and India above one thousand one hundred million, Brazil and Russia above one hundred and forty million), a huge territory (almost 38.5 million km²), which gives them dimensions continental strategies, a gigantic amount of natural resources and, most importantly, the enormous figures that have presented growth of its gross domestic product (GDP) and participation in world trade in recent years, which makes them attractive as a destination of investments.

    Whole Foods Market, Inc. is an American supermarket chain founded in 1980. It is headquartered in Austin, Texas. Whole Foods sells natural and organic foods. Whole Foods has more than 460 stores in the United States, Canada, and the United Kingdom. The BRIC countries are important markets that represent relevant opportunities for investment. For this reason, a company like Whole Foods, which is a supermarket chain that sells natural and organic foods, has the chance to expand to new markets that would extend its presence in new continents offering a product without many competitors.
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