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11 November, 19:48

What are the five concepts of marketing and how do they affect consumers?

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  1. 11 November, 20:37
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    Five marketing concepts are very important and play a vital role in marketing:

    Product concept: Consumer wants a product that is widely accepted and inexpensive. The product concepts are more operation.

    Product: Consumer favors products that have more quality.

    Selling concepts: Customer buys only those products that are selling by the company more aggressively.

    Marketing concepts: It focuses on needs and wants to target the market, delivering value better than competitors.

    Societal marketing concepts: Focus on needs / target the market values / delivering value than the competitors that preserve the society and person well being.
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