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28 November, 08:48

Explain the different between owned media, paid media, and earned media. Give an example of each.

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  1. 28 November, 09:39
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    Earned, Owned and Paid Media

    Earned media

    Allows people to have access to things like search engines so that a person can be able to do things like research online or other online reviews and posts.

    The contents that is located in the earned media has to be of a certain quality to qualify to be there.

    Owned media

    Owned media is your own website which you can extend into a blog site where you write your own content and you maintain the content according to the internet use responsibilities.

    Paid media

    These are the social media that one uses for personal communication and business communication such as LinkedIn.

    These social media are used to encourage earned media and monitor the congestion over the owned media

    You can use your social accounts to advertise what is on your website.
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