Think of an idea for a new product or service. Who would be the target market (s), and how would you position your offering?

Targeting in marketing is a strategy that breaks a large market into smaller segments to concentrate on a specific group of customers within the audience. It defines the segments of customers based on their unique characteristics and focusing on serving them.

Instead, to reach the entire market, a brand used the market to put its energies into connection with the specifically defined group within the market.

It is so important in many position offering and segments:

Speak directly to the defined audience Attract and convert high-quality leads. Differentiate your brand from competitors Build deeper customers loyalty Improve product and services Stay focused