Discuss the makeup and functions of a marketing information system (MIS).

A marketing information system is one approach dealing with the volume of market research data created for clients or even to support the use of research data by a small business owner.

It has three components:

The computer hardware and software needed to analyze data and generate reports. An output system for marketing and advertising decision-maker. Four types of data that can be analyzed by the MIS MIS is a very important tool for market researcher professionals since it offers a comprehensive suite of functions. An MIS are used to identify the type of information that marketing and advertising decision-makers need that is a very significant function.