What is the significance of integrated brand promotion in media texts?

The unified marketing communication is an access to planning communication that gives your small business the ability that gets better results from the campaign and reduces marketing costs. Rather than await on individuals marketing efforts, like a print ad complain, an integrated approach together makes the best use of multiple channels available to modern businesses. By integrating tools such as exhibiting and direct mail social media and telemarketing you provide clarity and consistency and maximum communication impact. Integrated campaign use the same communication tools to reinforce each other and improve marketing impact. In an integrating campaign we can use advertising to raise awareness of a product and generate leads for the sales forces.