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23 June, 05:33

In order to increase its persuasive appeal, a message should be appeal to the personal characteristics of the audience.

a. True

b. False.

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Answers (1)
  1. 23 June, 06:39
    0
    True.

    Explanation:

    Persuasive messages are more effective when they are personalized and custom-tailored to reflect the interests of a specific audience. Message-framing has a great influence in the motivational orientation of the target group. According to reserach, the more advertisements cohere with the dispositional motives of the participants, they were evaluated more positively. This means that the potentional value of the personality-based communication and increasing messages impact, can be a result of a persuasive appeal, based on personality traits of the targeted audience.
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