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26 November, 11:52

The Northwoods University IT department is planning to buy additional computers for the computer lab. Pedro Vechara, manager of the lab, is asked for a recommendation, and he suggests buying Macintosh computers instead of Windows PCs. What role does Pedro play in the buying center?

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  1. 26 November, 14:42
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    Answer: influencer

    Explanation: An influencer is an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.
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