Sally is a research student who wants to conduct a consumer behavior research for her doctoral thesis. Believing that consumers often use products to convey their self-concepts to others, she studies luxury brands, logos, and products to find out what they mean to consumers. Which of the following best describes her field of study?

a. Mnemonics

b. Semiotics

c. Linguistics

d. Pragmatics

b. Semiotics

Explanation:

Semiotics -

It refers to the study of sign, which can be any activity or conduct related to sign, is referred to as semiotics.

Sign is the indication for the any word, phrase or activity, that is studies by the people who studies semiotics.

The study of sign requires senses like, olfactory, visual, auditory etc.

Hence, from the given scenario of the question,

The correct answer is -

b. Semiotics.