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20 January, 08:08

Mark Granovetter, in "The strength of Weak Ties" has argued that the people you know best are likely to possess only information you already have. This is why he believed that when it comes to finding employment, it is advantageous to have:

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  1. 20 January, 09:09
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    This is why he believed that when it comes to finding employment, it is advantageous to have:

    weak ties

    Explanation:

    In "The Strength of weak ties" Granovetter talks about ties with the people you know best, as they are likely to possess only information you already have, but relationships as "weak ties" and he defines a weak tie as a remote friend that can bridge groups of strong ties together, and they can provide potential connections for new job opportunities, which is one of the positive side effects mentioned by Granovetter as it's the shortest route which information can flow from a group to another.
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