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19 June, 15:21

LaShonda is an African American high school student who lives with her single mother. She is tech savvy, watches BET, and buys brands that are popular with her culture. To which segment of the African American market identified by Yankelovich would LaShonda belong?

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  1. 19 June, 18:09
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    Connected Black Teens

    Explanation:

    According to Yankelovich, this market segment are highly social and tech savvy. They are driven by brand and love black music such as R&B and Hip Hop. Generally, this set of teens have plans for their future and always love to represent the black people and culture because of their belief that there is much focus on Black oppression.
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