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20 June, 22:32

Based on Daniel Kahneman's research, the use of predictive advertising would fall under which system of decision making?

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  1. 21 June, 01:30
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    System 2

    Explanation:

    Based on the information provided within the question it can be said that the use of predictive advertising would fall under Daniel Kahneman's System 2. This is because this system is analytical and conscious, in which we use slow, deliberate, reasoning methods to analyze a situation. Such would be the case when predicting the effects that an advertisement will have.
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