Word of mouth advertising via social media is one of the most effective ways SXSW advertises its events to potential attendees. What is an example of in terms of ebusiness advantages?

Question

Social Studies

Ruby Daugherty

7 September, 16:54

Word of mouth advertising via social media is one of the most effective ways SXSW advertises its events to potential attendees. What is an example of in terms of ebusiness advantages?

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Answers (1)

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Rudy Little · Answer 1

Information reach

Explanation:

Information reach is the amount of different people an information or advert is able to get to and also what fraction of these individuals fall into the audience to which an information or ad is targeted.

A general measure of reach for a Website is its amount of "unique visitors per month." For example, supposing an advert banner campaign was tailored to car owners. If the Website visited got a unique visitors of 100,000 a month where 90% of the audience are car owners, an advertisement campaign on such the site would reach 90,000 diverse car owners in a one-month run.