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13 October, 09:13

BMW offers customers a four-year, 50,000 mile maintenance-cost-free program called "BMW Ultimate Service." The service includes free replacement of brake pads and rotors, wiper blades, scheduled maintenance, oil changes, and roadside maintenance. This marketing gives BMW a: strategic edge competitive advantage tactical strength marketing mix mission statement

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  1. 13 October, 12:33
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    Competitive Advantage

    Explanation:

    Competitive advantages are factors that allow a business or nation to manufacture an equal value product or service at a reduced price or in a more favorable manner.

    BMW offers maintenance and service programs at a cheaper, at this case free, rate.

    Such factors allow the competitive company to produce more revenue or higher margins than its competitors on the market.

    Competitive advantages are traced to a number of different factors such as pricing structure, marketing, product range performance, distribution system, intellectual property, and customer support.
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