Maxim Industries has a very specific business problem related to the unique characteristics of its workforce. To obtain the necessary data to analyze this problem, the company should do primary research.

True

Explanation:

Primary research is a research method to collect fresh data and information. It is the data collected by the experimenter himself and is not taken from other source.

Whereas in secondary research, the date is collected or obtained from other source mainly from the primary research.

Certain problems which requires extensive and thorough analysis, primary research method is used to address such problems.

Thus Maxim Industries which have a unique problem which is related to the workforce characteristics should solve their problem by obtaining data from primary research method.

Thus the answer is - -TRUE.