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9 April, 11:02

What metric measures the star power, popularity, and likability of celebrities, including star athletes, coaches, and sports media personalities?

a. positioning

b. Q-score

c. product extension

d. rating

e. differentiation level

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Answers (1)
  1. 9 April, 12:49
    0
    b. Q-score

    Explanation:

    Q-Score is a standardized measurement for measuring familiarity, popularity, appeal, and the importance of celebrities, but also brands and entertainment products.

    It is determined in "quotient" which is where Q comes from.

    Q-score is calculated by asking two questions

    Have they heard of the person/product? (yes or no) How do they rate product (poor, fair, good, very good, or one of their favorites)

    These two scores are divided and then multiplied by the number of people asked. The given score at the end is Q score.
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