When sales situations call for gathering standardized information on customers, but no relationship building is necessary, then:

When sales situations call for gathering standardized information on customers, but no relationship building is necessary, then creating a standard e-commerce system suffices the need.

Explanation:

When the need of relationship building arises, the sales management authority opts to enter into one to one interactions with the potential customers of the commodities produced, marketed and sold by the organization. When there is no need of reaching out to the customers in person, or when the task demands only the gathering of some information that does not include complications, interacting with the customers merely for the purpose of gaining information can be done through e-commerce systems.