Along the service-product continuum, which of the following would be considered the most service dominant?

A. grocery store

B. apparel specialty store

C. doctor

D. bookstore

E. restaurant

C). Doctor.

Explanation:

As per the question, 'doctor' would be considered as the 'most service-dominant' along the 'service-product continuum' (continuous change) as a doctor exchanges his services (and dependent on it) in return for the money that he uses for purchasing goods ultimately (exemplifies continuous series of service-product). The other options like (grocery, specialty store, and bookstore) exchanges goods in return as they are 'product-oriented' while the 'restaurant' is both service and product-oriented as it offers both goods (food) and services (through ambiance, waiters, etc.) at the same time. Thus, option C is the correct answer.