Wei-Tang is trying to choose between two muffins. One is advertised as 95% fat free, and the other is marketed as 5% fat. Wei-Tang chooses the first one because it sounds better, even though the fat content in both muffins is the same. What phenomenon does this most clearly illustrate?

Question

Social Studies

Conor Terrell

22 November, 10:12

Wei-Tang is trying to choose between two muffins. One is advertised as 95% fat free, and the other is marketed as 5% fat. Wei-Tang chooses the first one because it sounds better, even though the fat content in both muffins is the same. What phenomenon does this most clearly illustrate?

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Answers (1)

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Camille Key · Answer 1

Framing effect

Explanation:

According to psychology, the framing effect is the tendency to take decisions on options based on whether he option has negative or positive connotations. In other words, our decisions are made based on the way the words are framed and how the information is presented to us.

In this example, Wei-Tang is presented with the same information, 95% fat-free is the same as 5% fat. However, he chooses to get the 95% fat-free because it sounds better and because it has positive connotations (something being fat-free is better than having fat), therefore, this is an example of framing effect.