1) Definir a ética perante o dilema das necessidades racionais e a lógica do capital, a ordem social é autogerada de forma individual a partir da produção e reprodução coletiva da existência humana.

Translated from Portuguese language:

"Defining ethics in the face of the dilemma of rational needs and the logic of capital, the social order is self-generated individually from the collective production and reproduction of human existence."

Answer:

There are different norms and principles inside the culture and society. As, a person who is more or less related to such cultures we are some time analyzed and judged up on the basis of our character and the behavior that we have we other beings inside that region or any community. So, ethics are the basic terms, characteristics, or more behavioral limitations which defines our personality and place inside that community in which we live.

As, the following can be taken as the example for ethics, which are as follows;

As person who does not lie is considered good and has a positive ethical value. Any person who is not racist and respect genders, cultures, and other beings is also considered to be morally or ethically of positive nature.