Several years ago, the Florida Orange Juice Growers Association ran a promotional campaign with the slogan "Orange juice. It isn't just for breakfast anymore." Based on this slogan, which of the four growth strategies was the association pursuing? Briefly explain your reasoning.

Question

Social Studies

Zion Juarez

14 May, 22:06

Several years ago, the Florida Orange Juice Growers Association ran a promotional campaign with the slogan "Orange juice. It isn't just for breakfast anymore." Based on this slogan, which of the four growth strategies was the association pursuing? Briefly explain your reasoning.

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Osvaldo Weeks · Answer 1

Answer:Market Penetration

Explanation:Market Penetration

This growth strategy doesn't involve the production of a new product or engaging into a new market but it a strategy in which a company advanced their markert share using their original or current product. They do this by either lowering prices or by finding more ways to attract customers towards them and away from their competitors.

Florida Orange Juice Growers Association is a company that originally specializes with orange juice and for their promotional campaign they are using the same product to attract customers towards them by suggesting that their orange juice isn't just an orange juice and it isn't just for breakfast, it is away of striking curiosity on customers and luring them.

They haven't created any new product or ventured to a new markert like in other growth strategies