Walmart is working with its suppliers, using tools such as electronic billing, purchase order verification, and bar code technology, to integrate data used to improve overall performance. Is this an exampled of a vertical marketing system?

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Social Studies

Randolph

Yesterday, 11:13

Walmart is working with its suppliers, using tools such as electronic billing, purchase order verification, and bar code technology, to integrate data used to improve overall performance. Is this an exampled of a vertical marketing system?

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Kaleigh Roberson · Answer 1

No

Explanation:

Walmart is working with its suppliers, using tools such as electronic billing, purchase order verification, and bar code technology, to integrate data used to improve overall performance. Therefore, this is NOT an example of a vertical marketing system.