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2 June, 12:51

What are some external sources used of collection of marketing intelligence?

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  1. 2 June, 16:32
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    Answer: External resources refers to resources outside organisation.

    Explanation: Following are the examples of external sources of collecting marketing intelligence:-

    1. The sources of primary data are customers, sales man dealers. Primary data refers to the first hand data that is new to every stakeholder.

    2. Next comes the secondary data which is collected and published by some other entity. The sources of collecting such data are newspapers, survey reports, Government publications and other such services.
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