Political and legal factors often play critical roles in international marketing activities. Select one: True False

True

Explanation:

International marketing has to be framed under a legal context, therefore, legal factors play a critical role in international marketing.

For example, in many countries around the world, tobacco makers have to place warning labels about the dangers of smoking on their products. Any international tobacco maker has to take these legal obligations into account when developing a marketing strategy.

Political factors are also critical. For example, a country may have a new government where green parties obtain a great deal of power. These government can therefore oblige international oil producers to pay more taxes. This increased tax expense means that marketing activities will probably have less budget to operate.