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21 February, 08:43

Ditzie Blonde has decided to vote for Fuller Hotair for president because he is so handsome and looks so honest. This type of processing is called:

central route processing.

peripheral route processing.

deep processing.

shallow processing.

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  1. 21 February, 09:38
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    Answer: peripheral route processing.

    Explanation:

    Peripheral Route Processing happens when people judge information based only on physical appearance, background music, or other superficial features instead of the concrete content. People have a tendency to do this if they don't understand much or they don't really care about the subject at hand, so they focus on outside cues that don't necessarily have any connection with the message.
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