Linda finds it easier to remember concepts when she relates them to her experiences.

Which of the following effects causes this?

a. Framing effect

b. Halo effect

c. Self-presentation effect

d. Self-reference effect

The correct answer is letter D.

Explanation: Self-reference effect refers to people's tendency to better remember information when that information has been linked to the self than when it has not been linked to the self. In research on the self-reference effect, people are presented with a list of adjectives and are asked to judge each word given a particular instruction.