Calvin's Cupcakes is attempting to gather information about its customers in order to improve its customer service. Which of the following is the BEST path for this company to start to develop an efficient MIS? A. Determine how to use the information gathered by market research B. Analyze the information gathered in market research C. Conduct surveys or focus groups to gather information D. Assess the information needs of the company E. Distribute necessary information to the marketing team.
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