Postpurchase cognitive dissonance is especially likely for products that are

Group of answer choices

A. cheap, poorly made, and made of plastic.

B. personally valuable, antique, or foreign-made.

C. simple, easily copied, and new.

D. psychologically soothing, purchased impulsively, and part of a consumer's evoked set.

E. expensive, infrequently purchased, or associated with high levels of risk.

Question

Social Studies

Valeria Riddle

9 February, 17:16

Postpurchase cognitive dissonance is especially likely for products that are

Group of answer choices

A. cheap, poorly made, and made of plastic.

B. personally valuable, antique, or foreign-made.

C. simple, easily copied, and new.

D. psychologically soothing, purchased impulsively, and part of a consumer's evoked set.

E. expensive, infrequently purchased, or associated with high levels of risk.

+3

Answers (2)

Know the Answer?

Chung · Answer 1

E

Explanation:

Postpurchase cognitive dissonance is especially likely for products that are expensive, infrequently purchased, or associated with high levels of risk

Post Purchase Cognitive Dissonance is normally associated with the state of unease which exists in the customer's mind after buying a product or service. You buy a car and then you think it is expensive and you paid too much for it? You feel that you took a great risk.

Guzman · Answer 2

Option E : expensive, infrequently purchased, or associated with high levels of risk.

Explanation: Making a secure purchase reduces cognitive dissonance, the distance between what is expected and what is received. The greater this distance the more unsatisfied the consumer will be with his purchase (Festinger, 1957; Liao, 2017; Keng and Liao, 2009)

Postpurchase cognitive dissonance is especially likely for products that are expensive, infrequently purchased, or associated with high levels of risk.