When Polar Inc., an American fast-food company, wanted to market its burgers and fries in France, it was asked to import French wine to the United States in return. This is an example of:

Countertrade

Explanation:

Countertrade in business is a means of payment that does not involve cash. It is simply the payment for a good ans service with another goods and service without the conventional exchange of cash as method of payment.

Counter trade is often used between countries when a country has no foreign currency to pay for goods and service rendered it by another country thereby choosing to pay with an exchange with another goods and service. This is sometimes referred to as a bartered deal.