Imagine that McDonald's decides to run a print ad campaign for one month in a specific region's newspapers. While the ad is being run in the newspapers, McDonald's monitors any changes in weekly sales for their franchises in that specific region. What is this process called?

The process is called advertising management.

Explanation:

Advertising management is a planned process that is designed to manipulate customer's interest and their purchase decision. This process is based on many-layered decisions such as its budget, the target audience, the advertising strategies.

In the end, it also calculates the total effectiveness of the process. The main aim of this process is to persuade customers in order to make them purchase their products.

McDonald's is using the same process to makes it's brand more popular through the advertisements and the result and can be seen in the change in its weekly sales.