College Prep Tutors is a business that tutors high-school students who are preparing to take the ACT test as part of their college entrance requirements. Because it possesses a unique offering that is desirable to a specific market, College Prep Tutors would most likely use what type of target market strategy?

Question

Social Studies

Ayana Henson

22 June, 18:29

College Prep Tutors is a business that tutors high-school students who are preparing to take the ACT test as part of their college entrance requirements. Because it possesses a unique offering that is desirable to a specific market, College Prep Tutors would most likely use what type of target market strategy?

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Answers (1)

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Emilio Browning · Answer 1

niche marketing

Explanation:

College Prep Tutors uses a method of marketing technique known as niche marketing. Many advertising companies uses such marketing strategies.

Niche marketing technique is a marketing technique which is used to target only a particular type of people. They remain focus to a particular kind and mainly focuses on particular age group of people, or a unique target market.

In niche marketing, instead of offering the product to everyone, the product is focused on a specific group who would draw maximum benefits from the product.

Thus, College Prep Tutors uses "niche marketing" as a target marketing strategy.