Pendergraff Pet Supplies divides the pet market according to the owners' race, occupation, income, and family life cycle. What type of segmentation does Pendergraff use?

A) geographic

B) behavioral

C) lifestyle

D) demographic

E) psychographic

D) demographic

Explanation:

Pendergraff Pet Supplies used demographic segmentation it is type of segmentation which based on variables like age, race, gender, income, religion and to some extent education too, such type of segmentation is very beneficial for research purposes, for organization targets specific class or group in simple it provide assistance in marketing campaign.