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15 December, 09:06

SweetCream is an ice cream manufacturer. It sells Guilt-Free, a zero-calorie ice cream, which competes with FlavorBell's MooSweet, a low-calorie ice cream. FlavorBell reduces MooSweet's prices to match Guilt-Free's prices. Identify the strategic move that is most likely being implemented by FlavorBell in this scenario

A) Rejoinder

B) Attack

C) Recovery

D) Acquisition

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  1. 15 December, 11:59
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    (B). Attack

    Explanation:

    Companies employ various strategies depending on the business scenario in which they find themselves.

    One of such strategy is an attack strategy which could involve a company comparing its products to competing products or starting a price war.

    In a price war, a company could choose to match its prices to, or reduce the price of its products lower than, its competitor's price.

    FlavorBell is implementing an attack strategy by matching SweetCream's price.
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