Standards that concern behavior that is of serious consequence to human welfare, that can profoundly injure or benefit people are considered

Standards that concern behavior that is of serious consequence to human welfare, that can profoundly injure or benefit people are considered as moral standards.

Explanation:

In any given society, the morals that the majority of residents of that particular society stick to or endorse determine how the given society would function. If the majority of residents of the society do not comply with societal morals, the society would fail to function in a harmonious and integrated manner.