Below is a sample question from a recent survey. Determine whether the survey question would generate categorical (qualitative) or quantitative data. Are you a member of our Rewards Book Club?

Qualitative data

Explanation:

The question produces a variable that is binomial, because it only allows two answers or categories:

"Yes" or "No"

If it were a quantitative question, it would allow the respondent to give an answer that generates a numerical/quantitative variable, for example, how old are you?