Rebecca needs a new car. When she sees her favorite movie star in a car commercial, she decides to purchase the car advertised in the commercial. Rebecca's decision making illustrates

A) cognitive dissonance.

B) peripheral route persuasion.

C) a situational attribution.

D) central route persuasion

The answer is B) peripheral route persuasion.

Explanation:

Peripheral route persuasion occurs when someone makes a decision based on immediate impressions, or does not think objectively on the merits of such decision.

In the example of buying a car, somebody under the peripheral route might buy it for the colour, because it will impress others or because of celebrity endorsement. On the other hand, somebody under the central route (the opposite) might think of the fuel efficiency, durability and will probably read reviews before buying.