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26 October, 01:30

Though confusing to customers, U. S. Cellular priced its bundles very similar to its competitor's prices. Which competitor-oriented pricing strategy did U. S. Cellular use in this example?

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  1. 26 October, 03:50
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    The pricing strategy used by U. S. cellular is called the "Competitive-parity method".

    Explanation:

    In using the competitive-parity method, a firm sets prices for its products or activities in line with how competitors are pricing similar products or activities.

    It is a defensive strategy that a firm uses to avoid overspending and attain, at least, the same level of performance as a competitor.
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