Rogers places great importance on the sharing of information about an innovation. He defines a communication channel as "the means by which messages get from one individual to another" (p. 18). He describes two general media channels of communication: mass media and interpersonal; and two scopes of channels: localite and cosmopolite.
+1
Answers (1)
Know the Answer?
Not Sure About the Answer?
Find an answer to your question ✅ “Rogers places great importance on the sharing of information about an innovation. He defines a communication channel as "the means by which ...” in 📘 Social Studies if you're in doubt about the correctness of the answers or there's no answer, then try to use the smart search and find answers to the similar questions.
Home » Social Studies » Rogers places great importance on the sharing of information about an innovation. He defines a communication channel as "the means by which messages get from one individual to another" (p. 18).