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24 October, 03:24

Which of the following refers to a product innovation that requires a major change in the way consumers live and creates a new market and value chain? A. Continuous design thinking B. Disruptive innovation C. Convergent thinking D. First mover advantage E. Ideation

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  1. 24 October, 05:39
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    B. Disruptive innovation

    Explanation:

    A disruptive innovation is an innovation whose application affects how a market or industry functions significantly, it requires a major change in the way consumers live and creates a new market and value chain. Examples of disruptive innovation are; the internet, radio, smart phones, steel mini mills, etc.
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