Kim did much of her Christmas shopping on the Internet last year. She enjoys buying online and does so frequently. She also likes going to the mall so she can see and try on the latest fashions. Kim represents which online shopper segment?

Question

Social Studies

Evelin Stevens

26 May, 05:42

Kim did much of her Christmas shopping on the Internet last year. She enjoys buying online and does so frequently. She also likes going to the mall so she can see and try on the latest fashions. Kim represents which online shopper segment?

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Answers (1)

Know the Answer?

Rex Villanueva · Answer 1

Status Strivers

Explanation:

Status Strivers

Status Strivers is one of the characteristic of an online shopper. People who fall under this category like Kim are young and majorly female who think shopping is fun and a form of recreaton, they like to browse as much as buy, are willing to travel to stores, and spend the money and tme to keep up with trends. They group is about twenty percent of the consumers.