Karen is going to the mall to purchase new shoes. Based on her prior experience with Nine West and her positive attitude toward them, she plans on looking at the Nine West store first. Her decision to visit the Nine West store is based on which source of information?

Answer: Memory source of information or source memory

Explanation:

Source memory is defined as the hub of information which is recalled to remembered about the learned information, data or event. This source in memory contains the information about the details like when and the information was learned.

According to the situation in question, Karen is using source memory for recalling information about the Nine west store. She recalled her last experience in the Nine west store and good attitude served by their employee as information, thus she made the decision of shopping from the nine West store at present time also.