You are the president of a corporation that owns several large department stores. A board member has a plan for preventing shoplifting: In each store, play musical soundtracks containing subaudible and consciously imperceptible verbal messages such as "don't steal" and "shoplifting is a crime." Carefully discuss your reasons for supporting or rejecting this proposal to engage in subliminal persuasion. You should offer at least one citation to support your work

Answer: I would reject.

Explanation: Subliminal perception occurs whenever a stimulus presented below the limits of conscious perception is recognized as influencing our thoughts, feelings, or actions.

The results of the early experiments showed that the observers' hunches were much more accurate than one might expect from the merely random odds of success. In other words, despite the observers' statements that they could not perceive the stimuli, their guesses indicated that they had indeed perceived enough information to make accurate guesses about the stimuli.

The CBC research on subliminal messaging showed no effect on behavior.