How do politicians most use the media to win elections and to perform better as policymakers?

Media is a great influencer for politicians because they act as their easy pathway towards the public or the voters. So, if a politician want to get in the good graces of the public, they usually spend money to air ads in the media so that the public is aware of his name and agenda. Also, community projects can be dessiminated through the media to the public, so that voters can see that this certain politician is fighting for further community developments.

They use the media to share their ideas and to sell their political messages and ideas to voters.