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6 August, 11:29

Media consolidation is the process of merging together smaller media outlets to create one larger business. What factor most drives media consolidation?

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  1. 6 August, 13:07
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    Answer: The correct answer is : Profitability

    Explanation: As a company, the media mainly seeks to gather mass audiences to sell to advertisers. The equal-time Rule required that the media would sell advertising time to all candidates if they sold it to anyone. There is a tendency to select media sources that have similar views to their own, which is called selective exposure.
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