The Elaboration Likelihood Model (ELM) assumes that, under conditions of high involvement, we take the peripheral to persuasion. Under conditions of low involvement, we take a central route instead. Group of answer choices True False

Question

Social Studies

Keaton

21 November, 16:33

The Elaboration Likelihood Model (ELM) assumes that, under conditions of high involvement, we take the peripheral to persuasion. Under conditions of low involvement, we take a central route instead. Group of answer choices True False

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Answers (1)

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Allie · Answer 1

False

Explanation:

Elaboration likelihood model: In psychology, it is also referred to as ELM, and it was proposed by John Cacioppo and Richard E. Petty during 1980. It is a model of persuasion that states the dual-process theory demonstrating the attitude changes. It encompasses distinct ways of stimuli processing, the reason for usage and outcomes associated with an attitude change.

In the question above, the given statement associated with the elaboration likelihood model is considered as false because peripheral persuasion is being used under low involvement conditions whereas the central route to persuasion is being used under high involvement condition.