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12 January, 10:06

You see

commercial for a new product. It promises you clear skin in 30 days and greater confidence. The company selling the product is using

a claim of higher quality than competing products in price-based competition

Ca claim of higher quality than competing products in non-price competition

an emotional appeal in advertising as a method of price-based competition

can emotional appeal in advertising as a method of non-price competition

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Answers (1)
  1. 12 January, 10:57
    0
    The correct answer is D. An emotional appeal in advertising as a method of non-price competition

    Explanation:

    The emotional appeal is a persuasive strategy that focuses on manipulating the emotions of the audience usually by triggering negative or positive feelings. In this case, there is an emotional appeal because the commercial relies on the promise of "great confidence" which triggers emotions in the audience as they hope to feel better with themselves after using the product.

    Additionally, this commercial strategy is a method of non-price competition because the commercial does not focus on the price of the product or tries to advertise the product based on the price but focuses on the properties of the product to advertise this. Thus, the company is using "an emotional appeal in advertising as a method of non-price competition."
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